Wallace Creative Inc. concepted a series of five separate commercials for a plumbing client. The approach was rather unique in that the 30 second spots didn't pitch plumbing products, but rather incorporated more of a fun history lesson ala multiple choice questions based on factual knowledge gathered from historical, documented, archeological digs in areas of early civilization. There were 5-6 second inserts ( examples above ) in the spot with a hint to the possible correct answer to the multiple choice question. In one of the versions, there is speculation and visual reference of the origin of the first plumber "butt-crack".